LifestyleMar 4· 3 min
The Cold Plunge Craze Has Gone Corporate: How Contrast Therapy Became a $6 Billion Industry
From Silicon Valley garages to dedicated studios in every major city — cold plunge and sauna therapy has officially gone mainstream.
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From Silicon Valley garages to dedicated studios in every major city — cold plunge and sauna therapy has officially gone mainstream.
Das garagens do Vale do Silício aos estúdios dedicados em todas as grandes cidades – a terapia de mergulho frio e sauna tornou-se oficialmente popular.